Handmade Soft Pastels, Engineered by Art and Tradition
J. Luda Colors is a father-and-son atelier combining fine art and color science to create ultra-soft, intensely pigmented pastels.
Every stick is hand-formed, dried, and hand-packaged using a process refined over years and inspired by 16th-century crafting traditions.
Single Colors
Assortments
What our customers say
The pastels are beautiful
Rating: ⭑⭑⭑⭑⭑
The pastels are beautiful. The packaging is excellent. They were sent to Massachusetts and arrived in perfect condition. Prior to ordering I send an email asking a couple questions and received a return email very quickly. Excellent company.
Hayden H.
These pastels are amazing
Rating: ⭑⭑⭑⭑⭑
These pastels are amazing! I was surprised by how big they are. They are velvety and their shape makes them easy to paint with and I can use them just as much as I use my other top quality pastels to paint landscapes and florals.
Cecilie N.
Perfect
Rating: ⭑⭑⭑⭑⭑
The pastels are amazing, i will buy more for sure. Now that I have tried them, i can’t be without them. And the shipping was perfect. Thank you so much
Fulvia M.
Artist Sets
Curated pastel sets, thoughtfully created by our associate artists, each one embodying a unique artistic vision and depth of professional experience. These carefully composed collections feature harmonious color palettes designed to inspire, support a wide range of styles and techniques, and help you discover the perfect set—whether you’re exploring new ideas or creating with clarity and purpose.
Identity & Color
About Us
J. Luda Colors is a father-son company and we are doing everything that revolves around the pastels. Father: Orbán Laszló, pastel/oil painter artist. Son: Orbán Szabolcs typography engineer specialized in color theory. We produce the sticks, the packaging, the design for everything printed. We are cutting out the small sponge holes that are protecting the sticks during shipping, we hand glue them together. We are folding the boxes by hand and packaging everything by hand also.
Our color coding system
We have 35 colors plus neutrals from white and black. The colors are coded with numbers from 1 to 35.
The example above is the color 21 – Cadmium Red
Each color has 22 shades coded with letters, with L being the main color.
From A to F there are 5 grey graduations of L, from GL to L 5 grades White to L, GL being the lightest, from M to V 9 dark shades of color L. The chart below shows our full color chart.
Color palette
Our current system is made out of 789 colors and shades with around 250 colors in stock at any give time. Following many years of experimenting, J. Luda Colors created its handmade soft pastels based on the 16th century techniques, using modern, synthetic pigments and focusing on the use of environmentally friendly compounds. We use only pigments with lightfastness ratings between 7 and 8. The handmade soft pastel sticks of J. Luda Colors are butter soft, have intense colors, all of which are the result of the traditional production techniques
Handmade with love and care
in the heart of Transylvania.
